Brave the New World

This dark and, at times, nihilistic collection of musical pieces is a reflection on the politics and practices of power and domination. The disarticulated voices of past and present world politicians, violently excised from their original discursive contexts, exhort the listener to embrace a new world order where conformity and obedience are the cardinal virtues. 

In radical rethinking of the modern imperatives of progress and profit, and the increasingly centralized authority and control of social institutions, Brave the New World reflects on the fundamental issues of power in terms of those who have it and how they choose to impose it on others.

These are timely anthem of rage, despair and anguish forged in the fires of the modern military industrial complex.

Inspired by an array of increasingly terrifying world events – in Somalia – Sudan – Crimea – Afghanistan – Syria and even America– to name a few – these recordings reflect the fear and anger that have become the primal chords and rhythms of global alienated anxiety, transforming all past political and social discourses, exhortations and claims into the highly focused newspeak of absolute domination. 

Abused and discredited concepts, such as nationalism, imperialism, Marxism and global capitalist democratization, are redeployed with greater intensity through the networks of virtual domination – Internet – cellular GPS – NSA – CCTV – that control our daily lives forever, as McLuhan had foretold, beyond immediate comprehension and without concern for the increasing loss of privacy, autonomy, and humanity.

About the Voices:

Although the grooves and rhythms of Semiotek are deeply rooted in metal and pop electronic styles and genres, we sought to avoid the repetitive frustration of traditional song lyrics structures and turned to Spoken word and Dub influences to provide the verbal content for the various pieces in these albums.  

By using single words and partial sentences, ripped from their original contexts and speakers, we have sought to create new speech acts of radical indeterminacy which mimic the recombinant newspeak of commercial exhortations and the most successful slogans and propaganda of our mass mediated existences.

The disarticulated utterances carry the ideological DNA of their original purpose, now invisible and unknown, until the return of the repressed brings about the realization that the only thing to change in the world since Enlightenment is the increased complexity of the drive to total subjugation of humanity itself by insatiable economic power by the invisible hand of the market’s reach well beyond the age of the machine.